The Rise of Sassy Candles: A Fun Trend Lighting Up Homes

The Rise of Sassy Candles

Candles have been used for centuries to provide light and ambiance. But today's candles are far more than just a practical item - they have become a way for people to express their personalities and attitudes. This is especially true when it comes to the recent rise in popularity of what have become known as "sassy candles."

What are Sassy Candles?

Sassy candles feature funny, sarcastic, or motivational sayings printed on the glass or labels. These attention-grabbing phrases give each candle an irreverent personality. While scented and decorative candles focus on aroma, design, and relaxation, sassy candles make a statement.

Some popular sassy sayings include:

• "Donut Worry, Be Happy" - perfect for donut lovers with a positive outlook
• "Hold My Drink" - for those with a bold, unapologetic attitude
• "But First, Coffee" - motivating self-care for tired caffeine addicts

The Origins of Sassy Candles

Sassy candles began gaining popularity on social media over the last few years. Creative candle makers realized there was a market for gifts and home décor with a side of sass.

Ryan Porter, owner of the candle brand Candier, is often credited with kicking off the sassy candle craze. After being challenged by friends to create some irreverent candle designs, he debuted his "Donut Worry Be Happy" and "Hold My Drink" candles to enthusiastic reception online.

Other independent artists and major retailers soon caught on to the appeal of funny, cheeky candles. Large companies like Yankee Candle now offer options like "Totes Jelly Donut" while sellers on Etsy offer thousands of clever, pop culture-inspired candle designs.

Why Sassy Sells

What is behind the meteoric rise of sassy candles?

For buyers, these candles are a chance to showcase their personality. The sayings communicate something about their sense of humor and approach to life. Sassy candles spark joy and conversations. They send the message: "This is who I am."

For sellers, funny, irreverent candles stand out in a crowded market. They tap into trends and topics that resonate across social media. In many cases, a single viral tweet or TikTok video can launch a candle label from unknown to overnight sensation if the saying strikes a chord.

The Future of Sassy Candles

The sassy candle trend shows no signs of slowing down. In fact, it continues to expand in new, creative directions.

There is still plenty of room for growth when it comes to sayings. We can expect innovative cultural references, puns, and motivational mantras to appear on candles for years to come.

There are also indications that the major home fragrance companies plan to experiment more with irreverent packaging and scent profiles. Imagine a "No FOMO" candle with aromatic notes of confidence and carpe diem!

Retailers should look for opportunities to partner with viral meme creators and online influencers to design exclusive sassy candle collections. These collaborations grab attention which gets more specialty and novelty candles into hands and homes.

Tips for Making Your Own Sassy Candles

Want to try your hand at designing witty or motivational candle creations? Here are some recommendations for crafting your own sassy candles that set social media ablaze:

Brainstorm Catchy Sayings

The saying is what makes or breaks a sassy candle. Study current trends to see which topics frequently go viral online. Think about your target customer - what kind of humor or words of encouragement would appeal to them? Don't be afraid to take some risks!

Focus on the Finish

While scent and safety should be priorities, much of a sassy candle's success relies on its appearance. Use eyecatching fonts, colors, and graphics on your labels and containers. Consider visually tying together collections of candles with coordinating packaging.

Spread on Social

Market your sassy creations relentlessly on social platforms. Post on multiple accounts across Instagram, TikTok, Twitter and Facebook. Hashtag relevant keywords and trends. Send free samples to prominent online influencers who might feature your brand. And don't forget real life - take some wink-worthy candles along anytime you head out with friends!

With persistence and a clever saying or two, your custom candles could gain a cult following online overnight. But no matter what - donut worry and bee happy while making them!

FAQs

What are some popular sayings on sassy candles?

Some classic sassy candle sayings include "Donut Worry Be Happy", "Hold My Drink", "But First, Coffee", and puns related to pop culture or memes. Irreverent phrases and motivational mantras make popular candle labels.

Can I make my own sassy candles to sell?

Yes, you can absolutely create your own line of sassy candles for retail! Start by brainstorming attention-grabbing sayings and designing eyecatching packaging. Ensure your candle materials and production methods meet safety standards. Use social media to aggressively market your cheeky creations.

What makes a sassy candle go viral?

Trendy topics, funny puns, and sayings that tap into popular culture often provide launching pads for sassy candles to go viral online. Candles featured by prominent social media influencers also tend to gain traction rapidly across platforms like Instagram and TikTok.

Who started the sassy candle trend?

Ryan Porter, owner of an independent candle brand called Candier, sparked the initial wave of popularity for irreverent, attitude-filled candle designs back in 2020. His "Donut Worry Be Happy" and "Hold My Drink" candles inspired both buyers and competitors with their fresh, conversation-starting take on home fragrance.